How Zaffiro is Powering The Clients
with Digital Transformation

Client Overview

With over 20 hotels, resorts, and heritage properties across India, our client is one of the country's leading eco-friendly hospitality brands. Renowned for its focus on sustainability, wellness, and warm Indian hospitality, the group wanted a strategic partner to elevate its digital booking experience, guest retention, and ancillary revenue streams.

The Challenge

Despite strong brand recall and a loyal customer base, the client faced typical hospitality growth challenges:

The Zaffiro Solution

Zaffiro collaborated closely with the team to deploy a multi-pronged solution tailored to their business goals:

1.Central Reservation System Integration

  • Enabled direct bookings across 20+ properties from one platform
  • Reduced OTA commissions and increased margin retention
  • Simplified inventory and rate management for the group

2. Loyalty Program Enablement

  • Unified loyal customer base under one branded rewards experience
  • Tiered benefits (Gold, Platinum) with instant gratification and member-exclusive deals
  • Custom redemption options including stay vouchers, spa, F&B, and curated experiences

3. Custom Campaigns & Marketing Automation

  • Built targeted campaigns for wellness retreats, heritage stays, and city breaks
  • Trigger-based emailers and seasonal offer engines
  • Geo-targeted promotions and “members-only” packages

4. Data Intelligence Layer

  • Actionable insights from guest booking patterns, stay frequency, and redemption trends
  • Empowered the team to make data-driven decisions
  • Created upsell and cross-sell opportunities across the portfolio

What’s Next

With the loyalty and CRS systems in place, Zaffiro is now helping our clinet scale further by:

“Zaffiro has become more than a partner — they’re a growth engine. From member engagement to reducing OTA costs, the transformation has been significant.”
— Head of Marketing

Conclusion

Zaffiro’s strategic mix of technology, loyalty, and hospitality-focused marketing is helping our client unlock new growth paths — making every stay more rewarding, both for the guest and the brand.